London’s Southbank Centre secures third position in the Association of Leading Visitor Attractions (ALVA) members’ 2014 visitor figures
It has just been announced that the Southbank Centre has secured third position in the Association of Leading Visitor Attractions’ (ALVA) visitor figures’ for the first time.
In 2014, the Southbank Centre saw visits of 6,255,799. This includes all visits to Royal Festival Hall, and ticket sales across both their permanent and temporary venues, including the Royal Festival Hall, Hayward Gallery, Udderbelly and London Wonderground. In addition, more than one million people engaged with the outdoor installations as part of Southbank Centre’s festival programme, and more than 30 million people visited its 21-acre site.
Having only recently joined ALVA, this is very welcome news for the Southbank Centre and its Artistic Director, Jude Kelly, said: “Drawing on our rich heritage as London’s festival site, we have been ambitiously growing our year-round festival programme over the last few years, reinforcing Southbank Centre’s position as a thriving, vibrant destination that delights in placing excellence and egalitarianism side by side. Through our festivals, we bring together a diverse mix of artists, partners, communities and audiences in our venues and across our 21-acre site at the heart of London’s South Bank.”
Over the last few years, the Southbank Centre has developed a distinctive approach to its artistic and cultural programme, covering classical and contemporary music (in partnership with its four Resident Orchestras), performance, dance, visual art, literature and spoken word. The Centre champions the power of the arts in transforming lives, and through its extensive festival and cultural programme – of around 5,000 events in 2015, half of which are free – strives to bring together thousands of artists, partners, communities and millions of people to contribute, create and learn.
Read our full feature on London’s Southbank in the March/April 2015 issue of BRITAIN.
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