As parts of Britain prepare for further deluge and storms, and the biggest clear-up operation since the Blitz gets underway, BRITAIN magazine gets behind efforts to get British tourism back on its feet.
Britain has experienced some of the worst storms in history over the last few weeks, which have led the Thames to burst its banks, thousands of homes to be flooded, and villages in the south-west of England to become cut off. It’s not over either; there are still severe weather warnings in place across Britain and further storms and snow due to hit today.
Last night the government’s chief fire and rescue advisor, Peter Holland CBE, confirmed that more fire and rescue personnel have been deployed to cope with the storms than at any time since the Blitz, but Britain is nothing if not resilient.
As we wait to ride out further storms, an online campaign called #openforbusiness, which aims to encourage tourists to visit affected areas, has been gathering pace. Cornwall has even produced a video urging visitors to come to the weather-worn area, which you can view below.
Read our feature on Daphne du Maurier’s Cornwall for inspiration for your next trip, or read our 48 hours in Devon feature.
You can follow the campaign on Twitter under the hashtag #openforbusiness.
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