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Promotions

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BRITAIN magazine is read by over 150,000 people in the UK and more than 50 other countries. It is owned and promoted by the National Tourist Board, VisitBritain, as the Official Magazine for the UK

Gaining new readers (and therefore increasing potential response for our advertisers) is of paramount importance.

As an advertiser you can be sure that each subsequent edition will offer you both our traditional readership and a new route to new readers, keeping your customer base fresh and expanding.

With the JUNE/JULY edition of BRITAIN your activity with us will benefit from the following promotion and investment:

Now on-sale on European newsstands – you can take advantage of the increase in Northern Europeans taking short breaks to the UK whilst their exchange rate is so favourable

• The magazine has just been offered to over 300,000 qualified, potential new readers in America - those new subscribers will be seeing your advert for the first time

• Over 20,000 copies on UK newsstands as the Recommended Read in WH Smith – more than £100k of point-of-sale promotion that will give your business a direct domestic boost this Summer

• We’ve recently offered over 250,000 UK residents a copy of the magazine. These carefully selected people (members of clubs and societies such as English Heritage, National Trust, etc) make ideal potential customers to promote your business to

• Distributed on board Virgin Atlantic flights and Eurostar trains and in the First Class departure lounges of Virgin, BA, Qantas, Eurostar, etc.

• Distributed to the top Hotels and Private Clubs in and around London

Promoted by VisitBritain globally at trade and press shows and online (via their homepage which receive millions of hits per year and through their eNewsletters and other e-marketing channels) as well as via their extensive network of official tourism bodies (e.g. EnjoyEngland, etc) in similar fashion

• Distributed across the world in every UK Embassy and Consulate

• Distributed throughout the UK in Tourist Information and Visitor Centres, built heritage attractions and other historic buildings’ gift shops

If you would like to discuss how BRITAIN can benefit your business please contact matt.rayner@britain-magazine.com